Why use TikTok for marketing?
You’ve probably heard about TikTok, but you’re doubtful. How am I going to use this platform to expand my business? Why use TikTok for marketing? In 2019, TikTok’s app downloads topped 1.5 billion, making it the second most popular app. Which I find a little mind-boggling. They also anticipate that TikTok app will be the most popular social media app by the end of Q2 2022.
We’ll look at some of the demographics as well as the TikTok behind-the-scenes, including where, when, why, and how companies may and should use the platform for growth and Why use TikTok for marketing? I understand your concern; you may think, “There’s no chance my audience is on TikTok.” Let’s speak about demographics and you can make your own decision. Is this the best platform for you and your organization?
Demographics of the TikTok App
One thing that most company owners are surprised to find is that roughly 30% of TikTok app users are over the age of 30. It’s a lot to be 30% of a billion. TikTok now has 150 nations represented, with 65 percent of TikTok app users being female. However, TikTok Corporate told me lately that they’re aiming to bring the balance as close as 50/50 as possible. As a result, you may notice an uptick in athletes vying for the attention of the males who are still active on Twitter.
TikTok is learning your interests, and it will be tough for TikTok app to know what to serve you until you’ve followed a few profiles and talked with individuals. If you continue to engage with stuff that you enjoy while ignoring content that you don’t, you will rapidly notice that you are having an altogether different experience.
Genuinely connect with your customers
Consumers have been clamoring in recent years for an honest view behind the scenes of brands, celebrities, and enterprises. Instead of the ideal Instagram shot, we saw that customers were falling in love with companies all over again because you can now display the culture behind the scenes.
Maybe you’re a lot of fun, or maybe you’re a lot of caustic or cynical, and it may come over on TikTok app, allowing your customers to say, “Yep, I’ve always enjoyed that brand, and now I know why.” One of the most compelling reasons to use TikTok app for business purposes is because of this.
Viral Potential That Has Been Untapped
Now, one of the best reasons to utilize TikTok app is that, unlike any other platform now available, it has untapped viral potential. Overnight, celebrities are born, and companies take off. For one of my friends, the first indicator of potential virality was when he had approximately 60 TikTok app followers and put up a video that had 9000 views overnight, which opened his eyes to the possibilities for virality for any business. And he wanted to put it to the test in his field to see how well it would work.
So he made another video debunking marketing myths; what’s crazy is that the video went viral in less than a week, garnering nearly a million views and generating more YouTube subscribers than we’d ever had before, as well as website traffic and actual sales that rivaled the sales we generate from our Facebook Ad spend every month. If you’re still dubious, go to the TikTok app right now and enter in your industry’s hashtag, whether it’s “# plumbing, hashtag lead generation, hashtag entrepreneurs, or hashtag life insurance, and check it out, because if your hashtag is there, your business is feasible on TikTok.
Because TikTok app is a closed environment, you may link your profile to your YouTube channel, bring users to your website, and direct them to lead magnets. And this is one of the best reasons Why use TikTok for marketing?
TikTok Ads Platform Emerging
TikTok Ads are a new option that has recently emerged. Let me tell you I’ve had a sneak peek behind the scenes and the CPMs are juicy, the reach is incredible and the targeting is improving every single day. Now a question we hear a lot about TikTok is, what is the point of being on TikTok app? Why use TikTok for marketing?
The Four Es
There are four E’s that I look at every time that we’re diving into a TikTok strategy; Education, Entertainment, Engagement, and Emotion. If you can tap into these four Es, you’re gonna have your loyal customers saying, yes, yes, yes and your new markets an audience reached on TikTok saying yes, yes, yes.
Number 1) Education
The first step with education is that you’re able to educate your consumers on this platform. For example, I’ve seen films that demonstrate how a correctly placed floor should appear. They also demonstrate the difference between a superb floor and bad work from one of their competitors. It’s beautiful and businesses can educate their consumers on what they should be looking for. And that leaves consumers feeling incredibly empowered and trusting you as the right solution for whatever it is they need to buy. And this is one of the most compelling arguments for Why use TikTok for marketing?
Number 2) Entertainment
Look you like to be entertained, right? You go to movies, perhaps even Netflix binge each evening, listen there’s no shame. But your customers are the same way, who doesn’t love watching a great series or a movie that keeps them on the edge of their seat?
TikTok app is no different the average TikTok user is spending 61 minutes per day on the app sound up, which hello is unheard of, and 75% of that time is spent on the For You page searching for new content, new profiles to follow and that could be your businesses content that they’re binging in tonight. And this is one of the strongest justifications for Why use TikTok for marketing?
Number 3) Engagement
Everybody loves to find people who are similar to them. So, when people are browsing through TikTok and come across stuff that makes them think, “Oh, I thought I was the only one,” they’re ecstatic to participate because you’ve allowed them to say, “I feel the same way” or “I’m interested in learning more about this.” You can create literal engagement bait on TikTok app and TikTok audiences are eating it up.
Number 4) Emotion
And the fourth E and this is in my opinion, the most powerful is Emotion. When you can start to tap into stories, whether it’s the stories of some of your customers whose lives have been changed by your products, a before-and-after that leaves someone feeling incredibly inspired, or the mission that your team went to another country to influence the world, and you were able to tell the story in a way that made people feel good, joyful, and hopeful.
When you can touch on emotion on TikTok, you’ll be amazed to see how audiences spring to life. People love to cry, they love to laugh, they love to even as crazy as it sounds, gets angry especially when something goes against their values. And this is the ideal setting for making an emotional connection with them.
Businesses that are well-suited to TikTok
Now, there are some sorts of companies that are ideal for TikTok app, such as B2C, specifically E-commerce, physical things, fashion, and anything else you’re selling directly to a consumer, as well as anything with a beautiful look. Beauty, food blogging, and luxury real estate that is TikTok-ready. And every company that has a natural hero or spokesman for the brand should be on TikTok app. Now as promised, I’m gonna blow your mind with several examples of big businesses and small businesses that are crushing it on TikTok app. And when you’ve read these instances, you’ll know your answer for Why use TikTok for marketing?
First up we have Chipotle which launched a campaign on TikTok all about avocados. It Increased their Guac sales for the following week after their campaign by over 63%.
Next up, we have Calvin Klein. Calvin Klein had a major conventional media campaign with Justin Bieber wearing Calvin Klein underwear years ago. When they launched their very first TikTok app campaign within 24 hours, they surpassed the total number of engagements of that entire traditional media campaign with just their TikTok app engagements alone.
We’ve all heard the song, Old Town Road by Lil Nas X, ♪ I’m gonna take my horse to the old town road, ♪ ♪ I’m gonna ride till I can’t anymore. ♪ That song hit peak popularity 100% thanks to TikTok app. Before that song’s release, Lil Nas X was unheard of in the music industry, and through marketing, on TikTok app, that song became the number one most streamed single of all time.
But let’s take it a little more practical because that’s an extreme example of what TikTok marketing can do. Next up, The Dentist who is a famous dentist from Westrock Ortho. And he grew from one location to three with just TikTok app marketing alone. And I believe you’ve reassessed your viewpoint and found your answer to the issue of why use TikTok for marketing. Let’s learn more about it.
Opportunities for Sponsored Content
TikTok now has a hidden gem in the form of sponsorships. Many of the influencers on TikTok app have never been influencers before, and there’s not a going rate for sponsorship. Just the other day I spoke to an influencer who is a popular blogger, she had 160,000 followers on TikTok app with millions of views.
And I asked her what her going rate was for a sponsored post and she said $25 per sponsored post. So the ability to partner with influencers in a way that’s A, more easily tracked, B, more cost-effective, and C, ultimately potentially able to even go viral is honestly unmatched by any other platform. And I believe you have reconsidered your position and have discovered your solution to the question of Why use TikTok for marketing.
Where to Look for TikTok Influencers
Now I’m gonna share with you guys a quick tip on how you can find and secure sponsorships with influencers even if you’re not on the TikTok app platform yourself or as a business. So step one you’re going to search for a hashtag that your ideal audience might use. And you’re gonna find the influencers that are putting out top content within that hashtag.
Here’s the best part: you can go right to their profile, click on their Instagram, and message them on Instagram, asking for their pricing. The beautiful thing is, you’re gonna find, you may just have better results reach, engagement, and ultimately sales than you ever did on any other platform. And this is one of the most convincing reasons Why use TikTok for marketing?
Now one of the best ways for you to decide if TikTok app is a good investment for you and your business is to spend some time on the app, give it a go, test it out, shoot some videos. But if you want a little more support, the step-by-step, the walkthrough of how it all works comment below and we will write a new blog on it. I hope now you have a better understanding of Why use TikTok for marketing?
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