- 1 How to find endless content ideas?
- 2 3 Things to Get Started With
- 2.1 1. CREATE A DATABASE OF IDEAS
- 2.2 2. ASK YOUR AUDIENCE
- 2.3 3. BRAINSTORM
- 2.4 4. RESEARCH TRENDING TOPICS
- 2.5 5. SEEK OUT SEARCHABLE CONTENT ideas
- 2.6 6. REPURPOSE CONTENT ideas
- 2.7 7. CREATE COMPARISON POSTS
- 2.8 8. CHECK SIMILAR CREATORS
- 2.9 9. EXPLORE OTHER CREATORS
- 2.10 10. CHECK OUT OTHER SOURCES
- 2.11 11. DOCUMENT WHAT’S AROUND YOU
- 2.12 12. COLLABORATE
- 2.13 13. CONDUCT INTERVIEWS
- 2.14 14. USE YOUR SENSES
- 2.15 15. SHARE LIFE LESSONS
- 3 Conclusion on Why should you keep coming up with new content ideas indefinitely?
How to find endless content ideas?
You forgot to publish, you don’t know what to do, and you’re completely stumped. If you’ve ever had a thought like this, you’ll want to read the rest of this post. I’m talking about how to generate an endless supply of fantastic content ideas. LET’S GET THIS OVER WITH! 🔥🔥 I’m working on a solution to one of the most common problems that artists face: HOW DO I COME UP WITH CONTENT IDEAS?
Let’s be honest: I’ve been there, you’ve been there, and we’ve all been there when you’re sitting down to plan out your articles and you just don’t know what to write. Does this ring a bell? Fear not, I’m here to provide you with loads of ideas, techniques, and tools to ensure you never run out of content ideas, so grab a pen and paper and let’s get started!
3 Things to Get Started With
Before I begin, I want to underline that having these three things in place is critical for being super-efficient in your content ideas marketing: a marketing strategy, a system for planning and scheduling material, and a database of ideas. Once you’ve got these three in place, you won’t have to scurry to come up with useful content ideas, and your marketing efforts will truly produce results. And isn’t this one of the most persuasive reasons to generate endless content ideas?
1. CREATE A DATABASE OF IDEAS
And I’m starting off with the most important one which is to start putting your ideas down! This may appear to be a no-brainer but bear with me. I rarely see companies or creators have an actual system for gathering, retaining, and reviewing content ideas.
This is super important because nobody is always very creative and sometimes when you have great ideas they can slip through the cracks and you’re losing these precious thoughts. Treat your ideas as a well-organized resource rather than just a fleeting spark of inspiration that comes and goes.
Of course, the hardest thing is starting from scratch, but once you establish a foundation, it’s only going to make your work more efficient. You can have a notebook, a running list, a whiteboard in the office or you can rely on apps. Trello is an obvious one, I used Asana in the past but now we’re working in Notion which I can’t shut up about, it’s just too good.
I have a few free templates for you to start your own ideas board so check out the link in the description box. Once you have that system to gather ideas in place, you’ll see how effortless your content ideas creation workflow becomes.
2. ASK YOUR AUDIENCE
This is a true gold mine of ideas! Not only can you keep a constant stream of ideas going, but it’s also a fantastic way to really serve your audience. You get authentic engagement and turn your followers into clients. There are multiple ways in which you can check what your audience wants to see next.
Utilize any of the platforms you’re focusing on in your marketing strategy or where you have the biggest engagement. Ask questions on Facebook, Youtube, on your blog, or even your newsletter. You can get a Q&A going on Instagram Stories asking what their biggest hurdle is and create content ideas around that. Polls are also a great way to get ideas from them and differentiate between the types of content ideas they enjoy or what content ideas they prefer.
This way, your followers feel heard and are encouraged to engage with you which in turn plays into the algorithm as well and helps your account in general. Moreover, studies show that when you partially participate in creating a product or service, you’re more likely to enjoy it, opt for purchasing it, and actually stick with it for longer. Basically, you value it more.
This is a super interesting cognitive bias that we all have and it’s called the IKEA effect – check it out! If you don’t have an audience yet, don’t worry, I have a lot of other ideas for you as well so make sure to watch till the very end. At this point, you should also get creative and ask yourself what your potential dream audience might want to know from you. Think about what you’re good at, what you can share that someone might find valuable or what things do people ask you for advice on?
Before you look for ideas externally, utilize your own creativity. First of all, identify the main categories for your content ideas. So for example, if you’re a chef, you can have recipes, ingredients, techniques, presentation, nutrition, CATEGORIES HERE.
I mean, definitely not a chef here so you’ll know best what your core pillars of content ideas actually are. Aim for anything from 6 to 12 categories. Make one of these YOUR STORY which consists of anything personal that relates to you, your values, your mission, what drives you, what inspires you… Get what I’m saying?
This way, you’re message is unique because there’s only one YOU in the world. Make that voice heard! Then, make yourself a cuppa coffee, get a big piece of paper and start writing down anything that comes to mind on each of these content ideas categories. Start with a minimum of ten each.
And at this point, don’t you dare censor your creative mind. Any idea, big or small, dumb or super smart is valuable because you never know where it drives you and what actual value you end up with. Once you have a neat list of ideas, this is what I like to do next which takes me out of that initial halt.
Imagine a roadmap that your follower might take when consuming your content ideas. Think of the individual pieces of content ideas as small and big steps that they take to get to the desired goal. It can also be ideas that might lead them to a specific mindset. You can think of this in so many different ways as long as it is a road leading in some direction.
This way, you can identify any missing steps and create content ideas on these as well. So for example, on my website Rapidmantra, I create blogs relating to creating content ideas. You might find that actually a lot of my blogs form a sort of path for you to take you through a successful content ideas creation process that delivers actual results. And this is exactly what we’re aiming for. But don’t stop on just the main road and think of other smaller branches that might lead from it. In the end, you end up with a handy tree of content ideas that will get you going for a while.
4. RESEARCH TRENDING TOPICS
The best way to create value and stay fresh is to mix evergreen content ideas with trending content. And trending subjects are an amazing way to insert yourself into popular conversations and get discovered. There are multiple ways to check what’s trending in your industry. First, you can try Google Trends and Exploding Topics which are both free websites. Then, check some platforms for what’s hot at the moment.
This can be checked on Twitter where you can switch between locations, Linkedin which suggests trending subjects in the industry, Youtube with its Trending Tab on different categories, or Tiktok with trending hashtags and sounds. See if you can create content ideas on these topics but remember to be authentic and do it natively to the platform. And isn’t this one of the best reasons to keep coming up with new content ideas?
5. SEEK OUT SEARCHABLE CONTENT ideas
Searchable subjects are another rich source of ideas. Similarly to asking questions to your audience directly, you want to tap into all the questions they might be typing in their free time. It’s actually very easy to find these and here are some tools you can use yourself. Ubersuggest is a free keyword tool where you can find various content ideas. Another website that I absolutely love is Answer the Public.
It gives you a variety of different phrases that people are looking for which are organized into questions, comparisons (so verses, or phrases), and prepositions (like for, to, without). So for example, if I enter gardening, you get questions like “why gardening is good for the environment”, “gardening where to start”, “which gardening magazine”, then you have “gardening with kids” and “gardening vs gym”. It’s completely free to use so check it out yourself because it’s amazing. You can also look into suggestions given by Google or Youtube when you search for different subjects.
For example, I searched a few different phrases related to gardening and I can see that people are looking for “gardening tips in June”, “gardening toolsets” or “garden storage”. Try out some of the subjects you think your audience might be interested in and see what is suggested. Watch out for the numbers though – check Ubersuggest for how many hits the phrases have. What you want to do is create content ideas around the topics that people are often searching for.
6. REPURPOSE CONTENT ideas
Repurposing content ideas is a life-saving approach to content creation. Although I always advise focusing on one or two platforms, to begin with, once the company grows or when you’re a professional marketer, you need to be on multiple platforms at the same time and it can be a huge struggle to create fresh, valuable content ideas for all of them.
That’s why repurposing existing content ideas is so crucial. This can be done in a few different ways. First of all, if you’re creating an evergreen piece of content ideas, say, a blog post, you can turn it into bite-sized pieces for Facebook, share a direct quote from it on Instagram or record a video on that subject and share it on IGTV, Youtube, Facebook, etc.
Think about how you can take the value from that one piece and translate it to other platforms to provide value for the audiences there without spending time creating a completely new post. Make sure that it feels native to the platform. Another great way is to refresh your old content ideas. Have a look if anything changed and create an update, especially if the original piece was popular. For example, if you have a great video from 2017 on tools you loved to use back then, record a new one for 2020 with things you discovered since then.
The same applies to blog posts. You can be honest and open and tell your audience you’re refreshing this subject because there are things that changed since then. The subscribers will then feel well taken care of as you’re providing up-to-date knowledge. Have a look at other older popular pieces of content ideas and check for feedback. Were there any questions about something in particular? Maybe you can go deeper on the topic as well or touch on some points mentioned in the comments.
7. CREATE COMPARISON POSTS
People are always looking for what’s best out there and comparing two products, services or tools is a great way to showcase your expertise and give your opinion of which one is better. This saves a lot of time for your audience and aids in their decision-making process. Moreover, by showing your perspective and discussing different aspects you liked or disliked, they get an idea of how this relates to their situation.
A lot of Youtubers are creating comparison videos on cameras, lenses, or mics and these are hugely popular types of content ideas. It’s a great idea to create a This versus That video or blog post for your niche to provide some guidance for your audience. They work really well and since it’s a type of content idea rather than a singular post, it can be used many times to talk about a variety of subjects. And once you’ve read these instances, you’ll understand why you should develop unlimited content ideas.
8. CHECK SIMILAR CREATORS
Before I discuss anything here, that’s not to say go ahead and rip off someone else’s ideas completely. That’s a huge no-no, it’s 2020, we’re better than this. Have some respect! Now that that’s off my chest, let’s see how you can identify what’s happening in your niche by looking at similar creators. Take the time to read comments on their posts, look around at Facebook Groups, check out forums and Linkedin. See what questions are being asked and where the interest is going.
Moreover, look at other popular creators in your industry and research why they’re doing well. Are they being authentic? Is there anything they’re focusing on? How are they providing value? This can all inspire you to create wholesome content ideas for your audience. And remember, everyone is different, everyone has their own unique characteristics and selling points so focus on how to serve your audience similarly.
9. EXPLORE OTHER CREATORS
We’re not stopping within our industry. Expand your scope and see what other creators are doing. Analyze what gets traffic, see how this can work in your niche, and do it better and more thoroughly. Maybe there is a specific format of posts that drives a lot of engagement for these creators. Maybe there’s a cool trend within that industry and you can think of a way to translate it to your niche. Create content ideas using your voice, knowledge, and perspective. You can have a look across various platforms for this and apply it to another platform. But again, remember to make it feel native to the platform you’re using it for.
10. CHECK OUT OTHER SOURCES
Do you know what my two other favorite sources of inspiration are? Quora and Reddit. Quora is a question-and-answer-based website where experts and regular folks share their knowledge. You’d be surprised how many amazing questions are posted there daily. They’re usually more in-depth because you get a short description below the question and the answers are often very insightful too. It can give you a different angle to a question you might have been asked before.
I don’t think I need to introduce Reddit to anyone. It’s literally an ocean of ideas. Just go to any subreddit related to your industry and see how many questions or interesting posts are out there. There’s a ton of inspiration there all the time. For both Quora and Reddit, go ahead and type in the subject your audience is interested in or keywords for your niche, and you’ll be flooded by questions. These can be turned into content ideas straight away.
11. DOCUMENT WHAT’S AROUND YOU
This is a great piece of advice from the one and only Gary Vee. Again, another person I probably don’t need to introduce but if you don’t know him, check him out right now. Gary always says to document what you’re currently doing and this way you’re creating content ideas in and of themselves. And you don’t need to always do amazing unique things, go out of your way to put yourself in amazing situations that you deem worthy of your viewer’s attention.
This can be a good thing but is not necessary. Focus on the behind-the-scenes and actually capture what’s currently happening. You don’t know how interesting someone else might find it. For us creators, the daily stuff around us can sometimes feel boring or uneventful. But remember, what’s obvious and prosaic for us, is not necessarily so obvious to someone else. Document your process and journey and see how your audience responds.
For example, if you’re a photographer who just painted their own backdrop, show a hyper-lapse or describe it in a blog post. It can provide some insight on the value of what you’re creating and make things even more personal between you and your audience – after all, they’ve just seen the behind-the-scenes of how something in your studio was created and the fruit of your labor.
Collaborations are a great way to boost your following and put yourself out there for another audience to discover you. As long as they’re done in a supportive and authentic spirit, by working with another creator, you can both help each other out tremendously and create interesting and fresh content ideas for your respective audiences. Reach out to other creators who have a similar following, either from your niche or another industry that might go well with your brand.
Direct collabs can be one way of approaching content ideas creation, but you can also do roundups. If you get in touch with other experts to accumulate their knowledge on a single subject, you provide a lot of value for your audience and help enforce the expert status of these creators. This can be in the form of their opinions, favorite tools, trend predictions, strategies and so much more.
13. CONDUCT INTERVIEWS
Interviewing someone is also a great way to create content ideas. This is such a well-established format for podcasts but think of ways to translate it into other platforms. You don’t need to be a podcaster after all to have a meaningful conversation.
It can be done in a written form like a classic blog post or an actual Livestream. Asking questions not only gives a fresh perspective and therefore value on a particular subject you’re discussing but for you, it can stimulate other ideas for content ideas to create later on. Remember to save your notes to your ideas board 😉
14. USE YOUR SENSES
When we’re creating content ideas, we can often go into our little hole and ideate all day long, forgetting that there is a lot of inspiration where you least expect it. That’s why one of my favorite ways of getting my creative juices flowing is to actually explore with my senses. Our creativity comes from the prefrontal cortex, a part of our brain related to personality expression, memory, decision making, and other very important cognitive functions. This part of the brain can get stimulated by physical activity. This can be exercise, dance, yoga, or even a simple brisk walk.
Taking action can lead to a ton of great ideas coming your way. Go for a walk on your own and allow yourself to think and let your imagination float. You can have someone join you later because having stimulating conversations again can be a great source of ideas, too. Nothing like bouncing your thoughts off of someone else to get a fresh perspective. Look around you for inspiration in your environment – colors that catch your attention, patterns, things like that. You might see a billboard on your way which has something interesting to it. Think, feel, see and take action. You’ll thank me later.
15. SHARE LIFE LESSONS
All of us have a very unique perspective not only because of how our brains work but also how we were brought up and what experiences we had in our lives. I really encourage you to share that part of your story and see it blossom into beautiful pieces of content ideas.
Is there anything from your past that taught you a valuable lesson? Is there something on your mind? Go ahead and create around it. This makes you relatable as a human being. I truly believe that if we show up as our gorgeous, authentic selves with integrity, we can create beautiful spaces to share our ideas and experiences with others. And that’s very important.
Conclusion on Why should you keep coming up with new content ideas indefinitely?
There are so many other ways in which you can source ideas for content ideas. Think reviews, your own data, opinions, what works, controversial statements. Take action yourself, experiment, test things out and share or take a challenge. Heck, you can play around and try predicting the future of what’s to come for your niche.
And remember, if you have an idea, implement it soon, because that’s always the best way to test it out and see if it works for your audience. And I believe you have reconsidered your position and have discovered your solution to the question of Why should you generate endless content ideas?